An alert costumer happened to notice and report a bad fashion choice by the Italian Miu Miu company, a subsidiary of Prada. The store Holt Renfrew in the Yorkdale shopping mall sold jean jackets, shirts and skirts in black and white, with a yellow Star of David attached with the word “John.”
The shape, position, color and word starting with J are too similar to the dress code forced on Jews by the Nazi regime. The timing as well is insensitive, considering the latest events in Charlottesville, Virgina where Neo-Nazis and white supremacists gathered waving Nazi flags and chanting antisemitic slurs. Also noted was the use of the Swastika on T-shirts by KA designers, who used Hitler references.
Nicole Plener, vice president of marketing for Holt Renfrew said in a statement: “It was brought to our attention today that a garment being sold at Holt Renfrew caused offence. Based on customer feedback we have removed the garment from store windows and floors. We apologize for any upset that this may have caused and want to reassure customers that this was not our intention.”
However, the company did not rush to immediately remove the product from shelves. They agreed only once the World Zionist Congress askedPrada to remove the garments.
WJC CEO and Executive Vice President Robert Singer said: “The World Jewish Congress commends Miu Miu and its parent company Prada on its swift attention and action to the concerns we raised regarding the use of the yellow star on its clothing items. At this critical time, when anti-Semitism and bigotry are rearing their heads in the public sphere, we must continue to exercise caution and show sensitivity in every sphere and sector.”
Senior Vice President of Marketing & Communications at Miu Miu, Preia Narendra reacted “Thank you for bringing this to our attention. It was not Miu Miu’s intent in any way to make any political or religious statement, and we apologize for any offence that may have been taken. Kindly note that effective immediately these items will be removed from the collection.”
Yellow badges were used to symbol the difference between different religions since the Middle Ages, and was used to mark out Jews in the diaspora, both in Christian and Islamic areas. In 1939, the Nazi government forced Jews to wear the yellow star. Since then, it has been seen as a provocation.
Source: The Toronto Sun
Image: Liz Braun, Toronto Sun
By: Roni Zedek